Social Media Marketing is a key digital marketing to increase brand awareness, generate leads and sales, grow your brand’s audience, increase web traffic. Facebook is the most widely used social media in the world. This 2 days WSQ course will teach you the fundamentals of social media marketing on Facebook.

By the end of the course, learners will be able to:

- Develop a plan for social media marketing campaign on Facebook
-Evaluate social market opportunities with Facebook social media marketing campaign
- Monitor Facebook social media marketing performance
- Determine feasibility of various Facebook social media marketing campaigns by optimizing the Facebook Ads
- Evaluate the usage of Facebook campaign and its impact on the organization
- Establish social media marketing objectives

Topic 1: Plan a Facebook Social Media Marketing Campaign

- Overview of Facebook Social Media platform
- Examples of Facebook Advertisements
- Map Out Customer Journey Using Customer Personas Tools
- Competitive and Audience Analysis Using Facebook Audience Insights
- Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

- Market Penetration Potential of Facebook in the Local Context
- Create Facebook Group or Facebook Page for Company/Brand
- Optimize Facebook Page for Greater Discoverability
- Create Ads on Facebook Ads Manager
- Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
- Audience, Budget, Scheduling and Placement Optimization

Topic 3: Measure Facebook Social Media Marketing Performance

- Create and Install Facebook Pixel to Collect Performance Data
- Understand Key Social Media performance and Advertising ROI Metrics
- Set up Custom and Automated Reporting
- Retargeting Strategies and Dynamics Ads
- Copyright and Intellectual Property Considerations

Topic 4: Optimize Facebook Social Media Marketing Performance

- Optimize Content and Ads based on Customer Behaviour
- Tools for Social Media Scheduling
- Compare Facebook Platform to other Social Media Platforms

Topic 5: Manage Facebook Social Media Community

- Manage Consumer Reviews and User-Generated Content
- Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
- Establish Social Media Objectives

Mode of Assessment

- Written Assessment(Q&A)
- Practical Performance